We were approached by AIG Women’s Open to develop reactive, creative content for the 2020 Championship. 2020 was a little different without spectators. This meant there was a clear focus on keeping fans engaged with live updates, competitions, player involvement, and powerful visuals. It’s always a challenge to balance consistent quality and creativity, with the reactive and unpredictable nature of the sport (and all sport). But that’s part of the fun of it right?