What did we do?
We developed and designed over 100 static and animated files for Southampton Football Club for use across Facebook, Twitter and instagram throughout the 2019/20 campaign. The assets were strategically created for reactive content, building simplistic, updatable templates and alternative versions for the media team to upload and tweak quickly and easily.
We worked closely with the media team to produce optimised content with regards to file size and ratio, using video and animation where possible.
How did we do it?
We separated the project into 4 phases, idea generation, design, animation and delivery. Each asset was created and designed for a specific social media platform, with optimisation as a priority. The files were delivered for testing and were rolled out as three variations: Home, away and third.