Social Campaign Design

Southampton Football Club – Social 2019-20 Campaign

Digital | Animation | Content

We worked closely with the Southampton FC media team to create and develop a full set of social assets for the 2019/20 season. The campaign revolved around the confidence and determination of the team under new first-team manager Ralph Hasenhüttl. The fan-facing assets draw attention to key updates, statistics and moments pre, during and post match to engage and excite the online audience.

Client: Southampton Football Club
Date: August 31, 2019
Services: Digital | Animation | Content
match day logo
Phone Mockup
football team design

What did we do?

We developed and designed over 100 static and animated files for Southampton Football Club for use across Facebook, Twitter and instagram throughout the 2019/20 campaign. The assets were strategically created for reactive content, building simplistic, updatable templates and alternative versions for the media team to upload and tweak quickly and easily.

We worked closely with the media team to produce optimised content with regards to file size and ratio, using video and animation where possible.

statistics football player
Football Stats
Football social campaign

How did we do it?

We separated the project into 4 phases, idea generation, design, animation and delivery. Each asset was created and designed for a specific social media platform,  with optimisation as a priority. The files were delivered for testing and were rolled out as three variations: Home, away and third.

Football Map
Happy Birthday Che Adams
Football Substitution

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