We were asked by the Southampton Football Club marketing team to develop a direct mailer to junior football fans in the form of a mini-magazine. To keep things interesting we created games, posters, player interviews, competitions, and the chance to design the back cover of the next issue. The direct mailer/ DM is a free, physically posted out publication that junior members of the football club would receive to keep up to date and feel inclusive of the membership scheme.
For the Direct Mailer to appeal to the younger audience, we worked in angles, varied typographic sizing, bold shapes, and hand-drawn elements. Images were selected to bring an inclusive feel to the magazine, showing fans, other kids meeting players, and the famous club mascot.
