We worked closely with the marketing team at The R&A to develop a set of email marketing campaigns to drive website traffic as well as delivering news, updates, and competitions to golf fans and enthusiasts. The goal was to refresh the creative for ‘The One Club’ membership, creating updateable and replaceable segments, including video, competitions, news, and articles.
We set out to create an email campaign template that could be modified internally with ease, Providing updateable artwork and a detailed, visual toolkit.
The project expanded to the retail division, where we created a look and feel for the retail-focused email campaigns.
