We were approached by AIG Women’s Open to develop reactive, creative content for the 2020 Championship. 2020 was a little different without spectators. This meant there was a clear focus on keeping fans engaged with live updates, competitions, player involvement, and powerful visuals. It’s always a challenge to balance consistent quality and creativity, with the reactive and unpredictable nature of the sport (and all sport). But that’s part of the fun of it right?
The Open – Email Marketing
We worked closely with the marketing team at The R&A to develop a set of email marketing campaigns to drive website traffic as well as delivering news, updates, and competitions to golf fans and enthusiasts. The goal was to refresh the creative for ‘The One Club’ membership, creating updateable and replaceable segments, including video, competitions, news, and articles.
Lymington Ribs Branding
Tails Creative developed branding, print & digital design for Lymington Ribs who specialise in the sale of quality, affordable RIBS in Lymington, Hampshire
Conker Spirit: Cold Brew Content
We collaborated with one of our favorite drink brands Conker Spirits, creating stunning content to use across digital platforms. We wanted to communicate the brand message across key social areas including Instagram feed and stories.
Public House Branding
We collaborated with Lighthouse Marketing to create a design identity for a public house in Hampshire, and with our passion for food and drink this was right up our street.
The task was to keep the traditional feel and heritage, but modernise to bring in a new type of customer to grow the business.
Rose Water Branding
An exciting start-up project to brand a rose water company based in Bournemouth, UK.
The founders were after a simplistic, timeless logo that could flex across digital and print.
Luxury Motoring Products
We branded and positioned a business specialising in luxury motoring products. Our task was to create, brand and design a range of exquisite wooden air fresheners that would appeal to top of the range car enthusiasts and collectors.