For 2022, we were asked to develop a creative campaign for the launch of the Tottenham Hotspur x Nike range of sportswear. We designed a photography-led creative with the flexibility to change up imagery to align with the targeted digital audience.
Sports Marketing
AIG Women’s Open – Creative Content
We were approached by AIG Women’s Open to develop reactive, creative content for the 2020 Championship. 2020 was a little different without spectators. This meant there was a clear focus on keeping fans engaged with live updates, competitions, player involvement, and powerful visuals. It’s always a challenge to balance consistent quality and creativity, with the reactive and unpredictable nature of the sport (and all sport). But that’s part of the fun of it right?
The Open – Email Marketing
We worked closely with the marketing team at The R&A to develop a set of email marketing campaigns to drive website traffic as well as delivering news, updates, and competitions to golf fans and enthusiasts. The goal was to refresh the creative for ‘The One Club’ membership, creating updateable and replaceable segments, including video, competitions, news, and articles.
Southampton FC – Junior Mailer
We were asked by the Southampton Football Club marketing team to develop a direct mailer to junior football fans in the form of a mini-magazine. To keep things interesting we created games, posters, player interviews, competitions, and the chance to design the back cover of the next issue. The direct mailer/ DM is a free, physically posted out publication that junior members of the football club would receive to keep up to date and feel inclusive of the membership scheme.